Tag: Brand

To The Future Leaders: Know Your Value, Or No One Else Will

July 7, 2018By CiOIn To The GraduatesComments Off on To The Future Leaders: Know Your Value, Or No One Else Will

Leadership Lesson: You need to know and understand what your value is, as best as possible, before anyone else can recognize it, tap into it, or benefit from it.

In this previous post, I introduced this current series which covers a top-ten list of ideas I had provided to students at Quest 2017, a one-day summit hosted at Southern Connecticut State University by Connecticut’s Chapter of Prospanica, in partnership with its community and corporate partners. The annual event is filled with motivational presentations, speakers, and workshops providing students with tools for the next chapter in their lives.

The list is made up of tips students should consider as they continue on in their life, work, and careers and…

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United Airlines, Lesson II: “…This Is When You Need A Slick PR Person Who Lies For A LIving”

April 11, 2017By CiOIn CiO BriefsComments Off on United Airlines, Lesson II: “…This Is When You Need A Slick PR Person Who Lies For A LIving”

First of all, to clarify, the title of this post isn’t tied to United Airlines incident directly but stems from coverage of the incident, so let’s just get that out of the way.

As for the quote in the title, in general, I wouldn’t generalize the Public Relations profession as one which lies for a living. At all.

Do some in the field lie? Most likely. But that’s like any other field or industry — you’re going to have those few bad apples of poor taste. But I would not put PR people in that category of professionals whose main responsibility is to lie. Instead, in most cases, they need to convey information to the public while, in other…

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United Airlines, Lesson I: Balancing Appreciation Of Employees With Responsibility to Customers

April 11, 2017By CiOIn CiO BriefsComments Off on United Airlines, Lesson I: Balancing Appreciation Of Employees With Responsibility to Customers

How do (should) you balance the respect and responsibility for your staff with your respect and responsibility to your customers?

It should definitely go more smoothly than this.

United Airlines CEO Oscar Munoz was responding to an incident in which a customer of his airline was brutally dragged off of a flight after the airline had randomly selected the passenger to deplane to make room for United employees who needed the seats. As one of a few of the selected customers, the man refused and an altercation ensued with various videos from different passengers perspectives capturing separate parts of the disruption and subsequently making the viral rounds on social media.

It’s always important to praise employees during the commission of their duties…

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