Tag: Brand

To The Future Leaders: Know Your Value, Or No One Else Will

Leadership Lesson: You need to know and understand what your value is, as best as possible, before anyone else can recognize it, tap into it, or benefit from it.

In this previous post, I introduced this current series which covers a top-ten list of ideas I had provided to students at Quest 2017, a one-day summit hosted by Connecticut’s Chapter…


United Airlines, Lesson II: “…This Is When You Need A Slick PR Person Who Lies For A LIving”

First of all, to clarify, the title of this post isn’t tied to United Airlines incident directly but stems from coverage of the incident, so let’s just get that out of the way.

As for the quote in the title, in general, I wouldn’t generalize the Public Relations profession as one which lies for a living. At all.

Do…


United Airlines, Lesson I: Balancing Appreciation Of Employees With Responsibility to Customers

How do (should) you balance the respect and responsibility for your staff with your respect and responsibility to your customers?

It should definitely go more smoothly than this.

United Airlines CEO Oscar Munoz was responding to an incident in which a customer of his airline was brutally dragged off of a flight after the airline had randomly selected the passenger to deplane to make room for United…


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